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Under the pink neon sign bearing the mantra "POSE - SNAP - SHARE", the alley stretches out in infinite perspective, like a corridor of mirrors between reality and fiction. Saturated signs, Korean lettering and purple halos envelop the space in digital warmth: here, every reflection seems ready to become a photo, every step a mise-en-scène. A solitary counter, a frozen mannequin, illuminated signs... everything exudes preparation for the perfect shot, that suspended moment when the city becomes a studio and night a stage light. The corridor at the end of the room irresistibly draws the eye: it's an invitation to pass through, a chromatic tunnel to the KONEO experience, between pop culture and visual introspection. Perhaps this place exists only to be captured - a dream setting for those seeking to invent themselves under neon lights.

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